5 trends of mobile gaming according to Facebook
The most popular genres among men and women, the exact time of the prime-time game in mobile and much more, – said the social network Facebook. About the most interesting – in our material.
Facebook conducted a large-scale study among adult users using mobile devices as gaming. It affected residents of twelve regions: Brazil, France, Germany, India, Indonesia, Russia, South Korea, Spain, Thailand, Turkey, the UK and the USA. Based on the data obtained, Facebook has identified five modern trends in mobile gaming.
Trend one: Players are everywhere and they can play anywhere
The point is that most gamers today are mobile and can play anywhere.
In the countries listed above, as Facebook notes, the main gaming device is a smartphone. In second place in popularity is PC. Tablets and consoles are seriously lagging behind them.
Distribution of players by platform
Almost half of paying users play while waiting for something or someone. 44% of paying users spend time playing games, chatting or traveling.
Note that the session of players from developing countries, on average, is 16 minutes longer than the session of players from developed countries, they also play more often. The average number of sessions per week they have, on average, 1.6 times more.
Trend Two: The face of gaming is changing
The proportion of women among the players is growing. Among mobile players, their number is not far behind the male audience. But among console players, the number of women relative to the male audience is still relatively small.
Percentage of male and female players (by platform)
Facebook also lists genre tops by gender. Surprisingly, both sexes have a lot in common in mobile gaming preferences.
Tops of the most popular genres among paying female and male playersTrend Three: Friendly competitions are what keeps paying users in mobile games
Paying players are generally more engaged users compared to non-paying users in games. They are much more likely to stay in the game for the sake of the community. The reverse is also true: if community members leave the game, paying users leave for them more often than non-paying ones.
And, of course, the most curious thing. The probability that a paying player will pay to defeat a friend is 2.9 times more than if a non-paying gamer pays for a similar event. The probability that paying users will spend money to accelerate the rapid achievement of the next time is also higher – 2.8 times.
Trend Four: Mobile paying players search and download games from their most trusted sources
What are these sources?
The most popular search resources, according to Facebook, were social networks. Video and photo services were in second place. Chats are in third place, and then – with a solid lag – word of mouth.
That is, it is clear where to buy advertising, right?
Trend five: game prime time starts at 17.00
On average, 43% of adult mobile players are parents (the USA and Brazil are not included in the statistics here, so this figure is true only for the other 10 regions). The peak of attention to games among paying parents is from 17 to 20 pm.
When paying parents play (% is the percentage of users launching the game in a certain period of time)
At the same time, the absolute majority claim that they play with children for educational purposes (89%) and buy mobile games for their children (83%).
Source: Facebook
