The main thing for the working week (04.07.2016 — 08.07.2016)
How much to make a discount on your game on Steam, why it is important to have a portfolio of games, how the Heroes and Puzzles battler was made – we tell about this and much more in our selection of the main materials of the week.
LingPlay on the development of Heroes and Puzzles: we initially decided not to manipulate the player
About the new Russian battler Heroes and Puzzles, which was promoted by Apple in the Russian and Canadian iTunes in early June, we talked with its developers from Ufa – the LingPlay team.
flaregames: the time of independent publishing on mobile has come to an end
The publisher of Royal Revolt and Nonstop Knight stated that the only way to make good money today is to have a portfolio of related projects.
The developers of Shovel Knight, Stellaris and the Braveland series talked about how effective sales on Steam are, and also gave advice on how to put discounts on games.
From 70% to 90% of page views in the App Store do not generate downloads
In the context of rising traffic prices, more and more developers are turning to ASO and A/B testing. Evangelists of these practices claim that these are one of the most important tools to reduce advertising costs.
White Nights St.Petersburg 2016: Deconstruction of games
We are starting to upload videos from the White Nights St.Petersburg 2016 conference. The first in line is with a public discussion of five games: Nonstop Knight, Heroes and Puzzles, Evilibrium II, Mushrooms Wars 2 and Highfleet.
