White Nights St. Petersburg 2016: how to publish a game on Odnoklassniki?

Vladimir Tomko, game producer in OK.RU , at the White Nights St. Petersburg 2016 conference, he told what needs to be done to publish the game on the native platform of the Odnoklassniki social network.

The native Odnoklassniki platform is designed to distribute games on iOS and Android among the mobile audience of this social network. Tomko said that so far only Android games are being promoted in this way. This is because the main audience uses this OS. From Android devices, 25.8 million users enter the social network, and from iOS – only 5.7 million.

Tomko gave instructions on how to publish the game using the platform.

First, you need to embed a special SDK into the project. Odnoklassniki has a set of development tools for Android, iOS and Unity. Through it, the Odnoklassniki team will determine whether users come from the social network or from outside. Or it will be able to track the key indicators of the project. This is necessary in order to give developers specific recommendations – which points need to be improved so that the user experience is of better quality, and the revenue from the game is higher.

Payment data will also be sent through the SDK, since Odnoklassniki charges a 50% commission from those users who come through this social network. The developer will be able to see with the help of a special tool how many people come to the game in this way.

After the developer has integrated the SDK into the game, you need to send an e-mail directly to Vladimir Tomko. And indicate in the letter the name of the company, the developer’s contacts and a link to the game. The application will be reviewed by a special team. If the game is deemed suitable, the developer will be sent detailed instructions with information on what to do next. Then the modified game will need to be sent for moderation.

As soon as the game passes moderation, the developer will be informed of the publication date (exact or approximate).

Games will be published in “waves”. At the moment, several games of the first “wave” are available on the platform. Tomko noted that not all of these projects have viral mechanics (the ability to invite users, for example). For games of the second “wave”, the presence of viral mechanics will be mandatory.

As for the platform numbers, they are as follows:

• on average, the storefront is opened 360 thousand times a day;
• conversion to installations 13.55%;
• the average DAU of the game is 1.3 thousand.

Tomko added that the results of testing games of the first “wave” allow us to assert that the audience of the social network loves mobile games. And I’m ready to play them a lot and for a long time.