The average cost of information from Facebook is $1.29

The resource of Tilting Point studied 500 shareware games and calculated how much developers “pay” players for information from a Facebook account. The average figure is $1.29.

By the fee, the experts of the Tilting Point mean the value of in-game currency that the player receives for authorization via Facebook.

The average is $1.29.

The most generous developers are willing to pay more than $3. This is, for example, Kiloo Games studio with Subway Surfers game ($4.97) or Jelly Button Games with Pirate Kings title ($9.98).

However, there are few such generous ones. Most are willing to fork out a dollar or less. Interestingly, games with an extensive user base do not offer users anything at all. These are Clash Royale, Clash of Clans, King games, Game of War: Fire Age and others.

If this is more or less clear with successful games (they receive quite full-fledged traffic from other sources), then why do the same thing with failed games like Ketty Perry Pop is a mystery.

Source: Tilting Point