The main thing for the working week (25.04.2016 — 02.05.2016)

Why it is not necessary to make games for everyone, what is the difference between the children’s games market and the usual gaming market, how the Russian PC and console market has changed in 2015 – read about this and much more in our traditional digest of the beginning of the week.

Indigo Kids: “The children’s market is more complicated than the usual gaming”
The other day, Indigo Kids studio released an update to the mobile children’s game “Masha and the Bear: A Game for Children”.

The release turned out to be a great occasion for us to talk with Maxim Kochurin, the company’s project manager, about the children’s apps market.

Gaming PC retail in Russia fell by 45%

The Russian retail market of PC games decreased by almost half in 2015, as, indeed, the domestic console market.

Andrey Ivashentsev: I will build relationships with platforms
In mid-April, the head of Microsoft’s technology evangelism department in Russia, Andrey Ivashentsev, left his post and joined Game Insight.

We talked with Andrey about why it happened, and what he will do in his new place.

Why you need to target a new audience, and not make games for everyone
Sergey Galenkin in his blog on Medium told why you should not focus on the “typical” gamer when developing.

We offer the Russian version of the material.

The Steam release of the voxel editor Qubicle Voxel Editor took place
The Qubicle Voxel Editor drawing tool appeared on Steam, with which games such as Crossy Road, Shooty Skies and Pac-Man 256 were created.