The main thing for the working week (18.04 - 21.04)

A new kind of monetization, Rovio’s thoughts on UA, 1500 contacts of game streamers, the history of the launch of Shadow Fight 2 in China – this and much more in our digest for the past week.

JuiceBox Games: a few thoughts after the studio closes

JuiceBox Games, which was founded 3.5 years ago by former Zynga employees, is closing. And this is despite two ready-made and quite successful games, a feature from Google and Apple and $8 million earned. To explain why this happened, the creator of the studio, Michael Martinez, wrote a large article for the portal Medium.com . We have translated the text and are sharing it with you.

The authors of NeoWars have invented hybrid monetization

The developers of the new strategy game NeoWars have proposed a compromise type of monetization.

GameDev Days 2016: Eric Sefert talked about the pitfalls of UA

At GameDev Days 2016, which was held by Creative Mobile, we discussed with Eric Seufert, vice president for acquisition and user engagement at Rovio, how much it actually costs to acquire users, how to properly apply cross-promotion and what are the pros and cons of video advertising.

Contact list of top YouTube streamers

On Gamasutra, game marketer Albert Palka published a list of more than 1,400 contacts of streamers interested in video game reviews.

Alex St. John: to create games is not to roll bags, so don’t complain about crunchesAt the beginning of the week, one of the authors of DirectX said that the creators of games – not such a hard job.

And in general, game dev is an art. And if you don’t like it, then get out of the profession. We tell you what reaction it caused.

The audience of Armored Warfare is 19 times smaller than the audience of World of Tanks

Russian Internet giant Mail.ru Group spoke about the financial results of the first quarter of this year, and at the same time revealed a couple of interesting details of its social and gaming projects.

The history of porting and launching Shadow Fight 2 on the WeChat and MobileQQ gaming platforms

How Nekki managed to release Shadow Fight 2 in the app store of such popular messengers as WeChat and MobileQQ, – App2Top.ru the project manager of the company Sergey Sorokin told.