The audience of Armored Warfare is 19 times smaller than the audience of World of Tanks

Russian Internet giant Mail.ru Group spoke about the financial results of the first quarter of this year, and at the same time revealed a couple of interesting details of its social and gaming projects.

Let’s start with the boring. With numbers. In the first quarter of 2016, the company earned 9.7 billion rubles. This is 11.3% more than last year. The gaming segment cannot be called a growth driver. Despite the fact that MMO games earned 2.3 billion rubles for the company, the positive dynamics of the segment was 2.4%.

The most profitable game Mail.ru The group is Warface. In second place in terms of revenue in this quarter was Armored Warfare, whose audience, according to Dmitry Grishin, CEO Mail.Ru Group in Russia, amounted to 5.8 million people.

For comparison, at the end of 2014, Wargaming was talking about reaching the World of Tanks audience of 110 million people (only 2 million people played the game on consoles at the beginning of 2014).

In fairness, we note that Armored Warfare is currently in beta. Open testing of the game began on September 13, 2015. The release of World of Tanks took place in August 2010.

One of the most important sources of income growth Mail.ru The Group in the first quarter became the social network VKontakte. Its MAU for March of this year was 90 million people. 78% of the audience of this social network is also mobile. The platform’s revenue in the first quarter amounted to 1.8 billion rubles. This is 45.9% more than a year earlier.

A source: corp.mail.ru

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