Creative Mobile has taken up the development of games with celebrities

It is possible that in the near future every celebrity will have their own game. Following Glu Mobile, the Estonian Creative Mobile took over the creation of projects with stars.

The Tallinn-based company announced the Fetty Wap: Nitro Nation Stories project, a reskin of their recently released Nitro Nation Stories racing game. The heroes of the new title will be an American young hip-hop artist Fetty Wap.

In Russia, it cannot be called popular yet. This is not surprising, the guy made his debut on the hip-hop scene in 2014, and began receiving the first awards only last year.

Whether the rising hip-hop star will be able to provide Creative Mobile with traffic in the American market, converting into a paying audience, we will find out very soon. The worldwide release of the project is scheduled for May 3.

For our part, we will note that using a star that is just gaining popularity to promote a game service is an interesting step that probably reduces the cost of using IP. However, it is not without high risks. When working with an already established brand, there are fewer of the latter.

The number of subscribers of the singer’s official Instagram page is 3.6 million

Creative Mobile brings the game to the American market with the support of Moor Games, which specializes in working with celebrities.

Source: Creative Mobile