Word of mouth is the most popular source of information about the games in the USA

The main source of information about new games among American players is word of mouth: slightly less than half of gamers learn about projects this way.

Such data was shared by the analytical company Nielsen in its latest report. According to her calculations, for 40% of console/PC players in the USA, friends and buddies are the source of data about games. There are 35% of such mobile players.

TV and commercials are a source of knowledge about new games for 35% of gamers who have fun using consoles and PCs. But there are only 20% of such mobile players. The latter have the second most important channel – app stores. Among the significant channels of information about new games for both user groups are social networks (both there and there, more than 20%).

Reviews and previews play a role in the coverage of the project only if we are talking about consoles and PCs, for mobile users this channel is not even included in the top seven.

The report also shows that the gaming audience of mobile devices in the United States is segmented as follows: 51% of the audience is for the “strong” sex, 49%, respectively, for women. For comparison, 65% of the players playing on the eighth generation of consoles are men.

The average “hospital” age of a mobile player in the States is older than a console player – 36 years against 34 years of a player in the 7th generation console and 31 years of a player in the 8th generation console.

9% of the total number of respondents are actively interested in esports.

Of these 9%, the majority (81%) are men. More than half of those interested in esports also belong to generation Y (from 18 to 35 years old). Their annual income is about $ 69 thousand.

A source: nielsen.com