One line (Tuesday - April 12)

10-second advertising works better for young people, Pocket Gamer has prepared a selection of 100 games of the decade, Glu Mobile has added dresses from “Snow White and the Huntsman 2” to Kim Kardashian: Hollywood.

10-second commercials in mobile applications are better perceived by the audience from 18 to 34 years old, but show significantly worse results in the cohort of those users who are from 35 to 54, says the Interactive Advertising Bureau (IAB) in a recent study.

Pocket Gamer has published a nine-minute video in which he collected the 100 best mobile games according to the publication, released from 2006 to 2016. The selection turned out to be interesting, and the first position went to an unexpected game. Clash of Clans is only in 41st place.

On the eve of the release of the blockbuster “Snow White and the Hunter 2” (the picture will appear on Russian screens on April 21), Glu Mobile decided to introduce content from the film (dresses, trinkets) into its highest-grossing game – Kim Kardashian: Hollywood. Whether this will give the game an increase in downloads and money is still unclear, but apparently the developers are hoping for it.