The main thing for the last working week (04.04 - 08.04)

How many gamers there are in Russia, about the impact of the session length on ARPU, the deconstruction of the box office hit Contest of Champions, — this and much more in our traditional digest.

9% of players in Russia are retiredThe monthly audience of players in Russia is 43 million people,” the company said in its latest research Mail.Ru Group.

Case study: The impact of the Hockey World Cup on the downloads of a themed game

How much the World Hockey Championship has affected the downloads of the sports game, — App2Top.ru the founder of PlayMobileFree Nikolay Rakushin told.

Unity will start conducting exams on knowledge of the engine

Unity Technologies has launched a certification program for Unity developers. As part of the program, the authors of the engine will conduct exams among developers and make assessments based on its results.

Unity: mobile players want to “pay” for the game by watching video ads

Two-thirds of users will prefer to “pay” for the game by watching video clips. And the most unloved format is IAP. Unity came to these conclusions based on the results of its own research.

DeltaDNA: the longer the first session, the better the performance of the game

In the freeplay, the retention rates of the game, ARPU and the conversion rate partly depend on the length of the first session, experts of the mobile marketing company DeltaDNA believe.

How did Kabam’s Contest of Champions earn $100 million in 7 months?
Vinayak Sathyamoorthy, Senior Product Manager at Zynga, analyzed in detail the reasons why Kabam’s Contest of Champions game has gained popularity.

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Pros and cons of cloning games

From a moral point of view, cloning games is a dubious event. In some countries, plagiarists are also prosecuted by law. Nevertheless, developers around the world still continue to stamp copies of successful projects. The Chartboost resource tried to figure out what the pros and cons of cloning games are.