At the end of 2015, Rovio was in the red
Last year, the authors of Angry Birds earned €142 million. This is €16.3 million less than in 2014.
As a result, the company ended the year with an operating loss (the latter, as a rule, is equivalent to a profit from sales) of €13 million.
Last year’s losses were attributed by Rovio’s management to the company’s “large investments in future success.” In other words, in the future projects of the Finnish gaming giant.
At the moment, the company is gradually withdrawing from related markets, focusing on gaming. The company received 80% of its revenues (€113.6 million) over the past year from its gaming business. Last year, the gaming business brought the company €3.6 million less.
Recall that a couple of years ago, merchandising was responsible for 40% of the company’s revenue, but the company could not gain a foothold in this market.
The first quarter of this year, according to Rovio, the company finished in the black. They hope for him in the future. The company has high hopes for the release of the full-length three-dimensional cartoon Angry Birds Movie, whose premiere will take place this May.
Source: Rovio
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