One line (Tuesday - 01.09.2016)

The release date of Dictator 2 has been announced, Sefert shares how advertising works in various messengers, and the Chinese are buying advertisers from NativeX.

1. The Russian studio “Tigrido” announced that the continuation of their game about political intrigue – Dictator 2 – will appear in the App Store on March 15. The original “Dictator” on iOS sold 4 million copies. On Android, the number of downloads has exceeded the mark of 666 thousand.

2. Eric Seferth, now in charge of UA at Rovio, has prepared a curious material about the types of advertising in mobile messengers. The article is small, we recommend reading it.

3. One of the world’s largest advertising platforms, NativeX, was acquired for $24.5 million, generating about 10 billion advertising views every day. The Chinese company Mobvista, also engaged in advertising solutions for mobile platforms, acted as the buyer.