The main thing for the working week (February 15-20, 2016)
About personal relationships at work, the situation with IAP in the mobile games market, the release of the Russian console and much more – in our selection of the main materials of the week.
SOOMLA: analysis of in-game purchases
Israeli startup SOOMLA has published a report on the situation with IAP in the mobile games market. Its abbreviated version in Russian can be found at App2Top.ru .
The Russian holding GS Group has released an Android console
Sales of the GS Gamekit game console from the domestic GS Group company have begun. All console games will be available by subscription.
The St. Petersburg platformer Lost Socks will be without IAP and will be released in March
The game Lost Socks: Naughty Brothers, which has been in development for more than three years from the St. Petersburg Nerf Game studio, has got a release date and a fresh trailer.
Simon Newstead, CEO and game designer of the Hong Kong company Frenzoo, told how the team is testing game art and icons. We have translated the text and are sharing it.
AdColony: the main advertising channels for spending – social networks and videos
Most of the marketing budget of top-grossing mobile games is spent on advertising on social networks and on video. The AdColony advertising network told about this in its research report for the second half of 2015. Briefly about his main theses, – in our material.
