One line (Tuesday - February 9)

The Pokemon video has become one of the most popular at the 2016 Super Bowl, Japanese companies are consolidating, and the Lumines music puzzle is finally coming out on mobile. In two versions at once.

1. An advertisement dedicated to the 20th anniversary of the Pokémon franchise turned out to be among the most popular commercials at the 2016 Super Bowl. The video has collected 18 million views and has overtaken even Hyundai advertising, not to mention the video with Schwarzenegger. According to the authors of the VentureBeat resource, the main purpose of the video is not only to advertise the upcoming mobile Pokémon Go, but also to remind users about the franchise in general. Judging by the audience’s reaction, the video completed the task.

2. The main trend in Japan’s mobile gaming industry is consolidation. In order to survive in a market where the audience is constantly shrinking, companies are joining forces, analyst Serkan Toto believes. In addition, studios close projects with little income and focus on profitable games. In the future, these two trends will only intensify, Toto is sure. For more information about what the Japanese market is waiting for, follow the link.

3. The legendary Lumines will be released on mobile in paid and shareware versions. The premium one – called Lumines 2016 – will appear in the summer. The deep-play game Lumines VS will be released in winter.