GameAnalytics: Chinese players pay less and play longer

Chinese users are less likely to convert into paying players, but also spend longer gaming sessions. The analytical company GameAnalytics came to such conclusions based on the results of comparing Chinese and all other players.

The retention rate of users from China is on average 4% lower in the first days. Further, up to 30 days, the dynamics remains.

Gaming sessions of Chinese users on average last a minute longer than the rest.

Chinese users are more difficult to convert into paying users, however, after the conversion has occurred, they are more likely than other users to make the most expensive in-game purchases.

At the same time, the number of IAPs is on average less. The Chinese make no more than 30 purchases, while the rest of the players make almost 40. Also, on average, Chinese players are more difficult to engage, and ARPDAU (or revenue per user per day) for this category of users is lower than for others.

For the study, GameAnalytics studied the behavior of 205 million people in 6234 games.

A source: http://blog.gameanalytics.com

You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Helsinki 2016, which will be held on February 11-12.