Eric Sefert named three main trends in user acquisition in 2016

Eric Seufert, Vice President of Acquisition and User Engagement at Rovio, told during the Pocket Gamer Connects London 2016 conference which trends will be the main ones in 2016.

According to Sefert, the leading trend will be “the growth of parallel use of the second screen.” Users will, for example, launch a game on TV using a smartphone. Here we should expect an increase in the popularity of social applications that will allow you to watch videos in parallel with each other, and content based on TV shows and series.

The second main trend is the growing popularity of user acquisition services. It is too difficult to launch an effective campaign with small forces. And the budget of small studios does not allow spending $ 200 thousand on marketing. The way out is user acquisition services, Sefert believes.

“Cross-platform” campaigns will also gain popularity. Grids will track the behavior and habits of users on different devices in order to calculate ROI more accurately.

A source: http://www.pocketgamer.biz

You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Helsinki 2016, which will be held on February 11-12.