2015 results: Dmitry Terekhin from Nekki about letsplay and Shadow Fight 3
Nekki CEO Dmitry Terekhin in his material for App2Top.ru he told not only about the trends of the outgoing year, but also brought news about the company’s physics engine, which may become available to everyone next year.
Event of the Year
A lot has already been said about the deal between Activision Blizzard and King. Here, I think, there is nothing to add. But I think the most significant event of the year is something else: Google has announced the return of Google Play to the Chinese market. At the same time, analytical agencies (in particular Newzoo) call China the fastest growing market, not only maintaining, but also increasing growth rates. For example, plus $2 billion dollars for 2015 alone. With the opening of Google Play, the market will become accessible to all developers, which means that China is waiting for even more explosive growth.
Trend of the year
I immediately remember the excellent South Park series (by the way, the whole previous season was topical), where Kyle calls his younger brother to play the console, and he replies that, they say, “playing is for oldies” and remains to watch PewDiePie letsplays.
What am I talking about?
The vividly and irrevocably broken trend in 2015 is the power of streamers, twitchers and all this young, not yet clear to everyone growth of gamers, journalists, showmen (all together, in fact).
South Park and PewDiePieAchievement of the Year
I would say that everything is stable. Both positive and negative trends are stable – the quality of games is growing from release to release, the cost of traffic is growing from day to day… So we spent a year.
Separately, I would like to praise the Hearthstone team for interesting updates.
Disappointment of the Year
Again, the box office top has not really been updated. It has a number of projects that do not give up their positions and only fight with each other with the amount of money spent on marketing. I just don’t remember interesting, conceptually breakthrough games, even without huge incomes, either – and that’s bad… except that Agar.io – a pleasant exception.
Game of the Year
I’m a little late to make a reservation that I’m talking purely about mobile. And in this question I skip the topic of coolness / failure of Fallout or praise towards the “Witcher”. These are all worthy games, about which much has already been said… But in mobile, as I said, I was surprised in a good way only Agar.io . A simple game from independent developers, based on simple online interaction and designed for viral growth. One hundred percent hit in the audience of mobile devices (after a very successful browser version).
Agar.ioYear for for company
Oh, a lot of things…
The most important thing, probably, is that we are finally realizing our own long-standing dream – we are making a full-fledged 3D game. This is, of course, about Shadow Fight 3. For me, the third part is in many ways such an evolutionary step. We will keep the style of shadows as special skills of fighters of different schools, but otherwise they are full-fledged characters. And we are talking about a full-fledged 3D fighting game.
Just a few days ago, they launched PTA raids in Shadow Fight 2. So far – great feedback. But more importantly, this is a major integration conducted by our new server development team, assembled and grown over the past year. We will continue to increase server competencies. In my opinion, this is an integral part of a successful game.
By the way, we talk a lot about games (because there are, however, a lot of them in development), but we forget about technology. The last time they talked about the “Stuntman”, God forbid, six months ago. We have already developed Cascadeur 2.0 and are transferring SF3 to it completely. “Stuntman” is now almost a full-fledged tool for creating physical-based animation, which can be used even by a third-party developer. I hope that in 2016 we will really provide such an opportunity first to selected partners, and then to the general public.
