Geotargeting has appeared in myTarget

On the myTarget marketing platform from Mail.Ru Group appeared local advertising. With the help of a new type of targeting, the user will be found on the map with an accuracy of tens of meters.

The new targeting works like this: the advertiser sets a point on the map. The user passes by this point and sees an advertisement on the screen of a smartphone or tablet.

The accuracy of local advertising is several tens of meters. That is, first of all, geotargeting is interesting to owners of cafes, fitness clubs and clothing stores. But it can also be useful for developers. For example, at the entrance to the subway, you can advertise a “candy” casual.

The platform takes information for geotargeting from its own applications and the partner advertising grid database.

To get access to local advertising, you need to send a request to myTarget technical support at support_target@corp.my.com .

A source: https://corp.mail.ru