One line (Thursday - December 10)

Today we have one line about the work of SGN, about increasing downloads with the help of heroes of Final Fantasy VII, as well as about the release of the real mobile RTS (no, this is not another Clash of Clans).

1. Today, a video with a story about SGN, the authors of Cookie Jam, was released on the YouTube channel. It’s short, but curious. There’s a little bit about A/B testing. A la, after the pig was replaced with a girl on the icon, we received a conversion rate of 10%.

2. To promote the most beautiful mobile game – Mobius Final Fantasy – Square Enix decided to use characters from the recently made a noise remake of Final Fantasy VII. The video appeared on December 5. The next day, downloads of the game in Japan soared into the gaming Top 5.

3. The App Store has released the “classic real-time strategy” – The Incorruptibles – Knights of the Realm. The project is actually played like an old-school RTS: we detach the peasants to harvest, build buildings and an army, take out the base of the opponents. There’s even a map in the corner of the screen. In general, try it.