The main thing for the working week (November 30 - December 4)
How to make a good banner, how to enter the Chinese market and how to work properly with Tencent, as well as what is happening with the Russian market now, in the digest for the last working week.
27 tips for creating a good banner for a mobile game
We often talk about advertising and promotion, bypassing such a significant topic as banners. At the same time, they are the ones that stimulate clicks and installations today. The Moscow company UNILEAD shared with us its memo on how to approach their development correctly.
Sergey Galenkin: the Russian gaming market is falling for the third year in a row
The Russian gaming market has been falling in dollars for three years, and this year it will fall in rubles,” said the leading analyst Wargaming.net and SteamSpy author Sergey Galenkin in his Twitter feed.
4 Ways to enter the Chinese Mobile Games Market
There are three central mobile markets in the world today: Japan, the USA and China. About how you can get to the last one, – App2Top.ru Yulia Nabieva told me.
Sergey Orlovsky said that 2015 for the Russian gaming industry is 2010 for money
Nival CEO Sergey Orlovsky said that this year the Russian gaming market has returned to the situation of 5 years ago in terms of money.
ZeptoLab has announced a new Cut the Rope
Am Yum will get a new game very soon. ZeptoLab announced that a sequel to one of the most popular Russian games, Cut the Rope: Magic, will be released on December 17.
What types of SDK will still have to be integrated into the game?
The author of Benji Bananas Adventures, Torulf Jernström, spoke on the pages of his blog about the types of SDK that cannot be bypassed today. The guys from SoftPressRelease specifically for App2Top.ru we translated his material into Russian.
The history of porting Shadow Fight 2 under Tencent (feedback and a couple of useful tips)
About cooperation with the main Chinese publisher of the Celestial Empire – the company Tencent – and adaptation of the game Shadow Fight 2 to its requirements, – App2Top.ru the project manager of Nekki Sergey Sorokin told.
The App Store and Google Play apps may be taxed
State Duma deputies propose to introduce a tax obliging foreign companies to pay VAT on the sale of all digital content sold in Russia.
