The main thing for the working week (November 16-20, 2015)

Differentiation of game genres by popularity among men and women, reduction of the minimum purchase price on Google Play, methods of calculating LTV – this and much more in our traditional selection of the main materials for the last working week.

3 tips for launching a mobile game in the Christmas season

When is the best time to launch the game in the wake of the Christmas hype – Chartboost tried to answer this question in its blog by asking the authors of Tap Titans and Doodle Jump. We present a brief version of the material in Russian.

Russian mobile action game about robot battles earns more than $600 thousand a month
The total monthly income of the Walking War Robots project from the independent Moscow studio Pixonic in the fall exceeded the mark of more than half a million dollars, – said App2Top.ru The executive director of the company is Igor Klyukin.

The minimum price tag in the Russian Google Play has decreased to 15 rubles

Google has lowered the minimum price for IAP and applications in 17 countries, including Russia.

Who’s Who: PixelFresh Games
Evgeny Litvinov, who recently released the mobile project Out of Brakes, told us about the development of the game alone.

Research: differentiation of game genres by popularity among men and women
The most neutral type of games are runners.

Both men and women play it equally,” DeltaDNA found out as part of her own research.

F2P Game Data Analysis: 3 ways to calculate LTV
One of the most important metrics of any shareware game is Lifetime Value (LTV), the total revenue of the game received from one client for all time.

How to calculate it, – Isaac Roseboom, chief data analyst at DeltaDNA, told in his article. And our friends from SoftPressRelease translated his work into Russian.

R2Games: Russian users are the most hardcore
The publisher of Clicker Heroes and Wartune answered the questions App2Top.ru and DataLead about the Russian market and the differences between our players and the Chinese.

Google Play will start warning users about the presence of ads in apps
Search and mobile giant Google has demanded Android developers to declare the presence of advertising in their own projects.