Mobile Strike quickly found itself in the box office tops

The new Machine Zone game has entered the American box office Top 50 games in less than a week since its release.

Hardcore mobile strategy Mobile Strike, released by the daughter of Machine Zone, took only five days to get into the American box office Top 50 games on the App Store.

As of November 16, the game was at the 46th position in the box office gaming chart in the United States, at the 36th place in Germany and at the 82nd place in Russia. Surprisingly, the game also entered the Top 100 games in regions such as Japan and South Korea.

Box office achievements of Mobile Strike (games, iPhone App Store)
This is partly the result of a massive advertising campaign that brought the game to the top of downloads in many markets.

For example, in terms of downloads among all applications on the App Store, the Mobile Strike game is in third place in Japan, and in the United States at 16.

Mobile Strike positions in the top downloads (general top, iPhone App Store) 
It is clear that large sums were spent on this.

According to the Appscotch service, 69 advertising campaigns using 7 grids have already been carried out or have been conducted. The average estimated CPI for the project is from $4 to $8.

However, another thing is also clear: on some advertising sales, the game could not take off in the box office tops. Today it is extremely important not only to have a budget for downloads, but also to be able to turn downloads into sufficient income for reinvestment in marketing.

And Machine Zone can do it.

Moreover, PocketGamer editor-in-chief John Jordan believes that with its successful launch of Mobile Strike, Machine Zone has proved that success can be cloned, if, of course, the developer is able to understand how his (or someone else’s) project works.

Sources: App Annie, Appscotch, PocketGamer