Rovio announced a game starring Shakira (there will be no birds)

The authors of Angry Birds are preparing a new puzzle. They promise that there will be no birds in it. Instead, the main character of the game will be the popular singer Shakira.

Finns continue brand diversification. Fearing to remain a company of one game and one franchise, which already has a lot at stake, they are looking for new ways of development.

If, as part of the recent Nibblers, they are trying to offer an alternative to the existing Angry universe – with a group of bright characters and antagonists, then in the game announced yesterday with Shakira, they enter the Glu field, which has largely regained its position in the mobile market thanks to cooperation with Kim Kardashian.

As for Shakira, Rovio plans to use her image and name not only in Love Rocks, but in already released projects – Angry Birds POP!, Angry Birds Friends and Angry Birds 2.

The very strategy of using a real star does not raise any questions. It is a popular and widespread phenomenon on the market. However, the choice of Shakira in the role of a celebrity, who is far from the zenith of fame today, is a controversial decision.

The game is scheduled for release on October 15.

Source: Rovio

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