Mind Candy Relaunches Moshi Monsters Franchise

Mind Candy Studio will relaunch the Moshi Monsters brand. This was announced in an interview with The Guardians by the general manager of the British studio Divinia Knowles (Divinia Knowles).

Moshi Monsters is a brand of Mind Candy studio and an online browser game of the same name. In 2012, its audience numbered 80 million. Then the interest of users began to fade. Knowles said that the company has not developed new games for the franchise for some time.

One thing is now Mind Candy plans to relaunch the brand. The company has resumed negotiations with animation studios and toy manufacturers. The target audience will be children from four to seven years old.

Note that Divinia Knowles herself will not take part in the process. The CEO of Mind Candy is stepping down from his post, but will remain on the board of directors. The studio has not yet found a successor in her place. “We have a lot of interesting candidates,” says Knowles.

A source: http://www.theguardian.com

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