Animoca Brands to launch Failed game in Asia via WeChat

Animoka Brands is going to promote the Armies of Dragons project in Asia together with the Chinese corporation Tencent. For this purpose, the company will use the WeChat messenger.

This is reported by the VentureBeat resource with reference to its own information.

Armies of Dragons is a tower defense game that Animoka Brands launched last October. According to VentureBeat, it has been downloaded 750 thousand times since that moment. The company hopes to increase the number of users of the game due to the Asian audience of WeChat. It is 600 million.

According to the terms of the deal, the revenue from the IAP of the company will be divided among themselves. The game will launch in five Asian countries in November.

Let’s add that analytical companies agree that Asia is one of the most promising regions in the mobile gaming industry today.

Animoca Brands is a subsidiary of the Australian publisher Animoca. The company is based in Hong Kong, known for its titles under popular licenses, such as comics about Garfield the cat (Garfield). In early 2015, the studio was bought by Black Fire Minerals (BFE), specializing in the exploration and production of gold, copper and valuable minerals. As part of the agreement, BFE changed its name to Animoca Brands Corporation Limited, after which it changed its business profile. The company has become not resource-producing, but mobile-gaming.

A source: http://venturebeat.com

You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Moscow 2015, which will be held on October 13-14.