Instagram is an expensive way to promote games

Kenshoo company spoke about the key indicators of game promotion within the social network Instagram.

As he writes PocketGamer.biz according to Kenshoo representatives, the prices and figures for the promotion of “games of genres such as casino, RPG, strategy, sports and three-in-a-row” are as follows:

• CTR: 2.32%
• CPI: $4.17
• CPC: $0.36
• PM: $6.22
  Our British colleagues compare these figures with the figures of the promotion of games on Facebook provided by the Nanigans advertising platform:
  

• CTR: 0.65%
• CPC: $0.80
• CPM: $5.17

They also make a comparison with the latest Chartboost data on all channels for user acquisition:

• iOS average CPI in the US: $2.23
• iPad average CPI in the US: $2.59
• iPhone average CPI in the USA: $2.04
• Amazon average CPI in the US: $1.78

So it turns out that compared to Facebook, the prices are adequate, but, of course, much higher than the market average.

A source: http://www.pocketgamer.biz