The main thing for the working week (07.09.2015 - 11.09.2015)
Answers to questions: how Unity Ads increased the revenue of Best Fiends by 250%, and how to work with notifications correctly; as well as much, much more – in our traditional digest for the last working week.
Unity Ads increased the revenue of Best Fiends by 250%
Thanks to the integration of the Unity Ads advertising service into the Best Fiends game, Finnish developers from the studio Seriously were able to bring revenues from the project to the total mark of $ 11 million.
F2P: how to send messages to players correctly
Marketing analyst at the analytical company DeltaDNA Lois Seaward (Louise Seaward) told how to send notifications to players in a shareware project so as not to scare them away. We share a retelling.
HeroCraft company told App2Top.ru , how the FootLOL project was created and promoted.
Faces of the industry: the leading artist of the “Planet of Gems”
We continue our column “Faces of the industry”, in which we introduce the leading experts of the industry. This time Ilya Benkin, the leading Nevosoft artist who painted the “Planet of Gems”, told us about himself.
Five lessons for a student developer
Julius Fondem, project coordinator at RedLynx Studio, graduated from one of the Finnish universities to become a game producer. And during this time, in addition to his main specialty, he received several important lessons. They, according to him, were useful in later life.
We continue to publish materials in our “Who’s Who” series (recall, instead of posting game announcements from young and not only studios, we invite them to tell about themselves). This time we talked to the studio “For each other”, engaged in the development of games for children.
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