Fiksu: the cost of buying users is growing again
In June, the cost of acquiring loyal users on iOS rose to $3.21 per person. Such information was shared by the analytical company Fiksu.
The cost of acquiring users increased by 30% compared to the previous month and by 44% compared to the same period last year. They are not the only ones who have increased. The number of mobile app downloads has also increased. For the App Store, this figure reached 8.3 million per day.
Graph of the growth of the cost of acquiring a loyal user according to Fiksu
It is logical to assume that the increase in the number of downloads should have reduced the cost of buying users.
This does not happen because targeting is not configured accurately enough, Fiksu experts believe.
The price increase also continues because the average number of applications per user has not increased over the past two years. Therefore, marketers are doubling their efforts (and spending more) to get into this limited number. The cost of mobile video advertising has also increased recently. That had an impact on the costas, according to Fiksu analysts.
A source: https://www.fiksu.com
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