Release of the day: Arrow

Remembering about an excellent, albeit minimalistic game a month after its release, and even putting it in the “Release of the Day” is probably a bad tone. On the other hand, we have, like, summer. It is believed that summer is a dead season in terms of games, so why not write in the middle of July about not the newest, but a good project, right?

The Arrow feature, which Ketchapp published on June 25, is a synthesis of two minimalistic mechanics. Developers from Warsaw Manastick Games took Flappy Bird and mixed it with the classic Snake, at the same time slightly lowering the standard high level of complexity for such projects.

The player controls the snake with a tap. The snake automatically moves only to the right. While the player holds his finger on the screen, the snake moves to the left. Task: Avoid obstacles and collect stones that turn into a snake’s tail.

Monetization is based on traditional Ketchapp advertising and the purchase of crystals, for which new types of snakes and backgrounds are purchased. But, given the large number of crystals on the levels, only the most impatient will spend on it. However, looking at the cash tops, it becomes clear that there are such (there are few of them, but they are there).

Arrow’s position in the box office top of Russia, USA, France and Germany (App Annie).
The dynamics of downloads of the game a month after its appearance in the store is not the worst, as on iOS:

So it is on Google Play:

And, of course, we do not cease to be surprised by the current century, when some teams manage to earn money on such – good, but still not serious – games. But, of course, we recall that the same games make money not on IAP, but on advertising, and not by themselves, but thanks to the cross-advertising of publishers who took the project under their broad wing.