The authors of Crossy Road are looking for alternative ways of monetization

Hipster Whale Studio, the creator of Crossy Road, has opened an online store selling gaming products.

Fans of the game can already purchase T-shirts with images of familiar characters. The website states that hero figures, pajamas with themed prints, accessories and shoes will soon be available. The site delivers to 190 countries around the world and offers to pay with 13 types of currency, including pesos and francs.

Crossy Road was launched in November last year. Since that moment, she has earned $ 10 million on advertising, according to the resource Pocketgamer.biz . According to the same source, the game has been downloaded 90 million times. Crossy Road uses motivated advertising: users are charged game currency for watching videos.

Let’s add that Hipster Whale is not the only one trying to turn the game into a brand. From the very beginning, the studio Seriously promoted Best Fiends primarily as a franchise, and not as an independent product.

A source: http://www.pocketgamer.biz

Other materials on the topic:

• Crossy Road earned $3 million on advertising