16.04.2013

PapayaMobile Simplifies Monetization in China

It’s hard to make money on apps in China. It’s not a secret for anyone today. At the same time, according to the number of active devices on iOS and Android, the Celestial Empire is in one of the first places with its 220 million gadgets. What should I do? 

Piracy, which is flourishing in China today, is more a matter of convenience, not money. Especially if we are talking about mobile platforms, where the price for an application rarely reaches more than one or two dollars. The difficulty is not that no one wants to pay for them, but in the absence of widespread credit cards. As a result, it is easier for a user to download a hacked application from a pirate site than to go to a bank, issue a card, and then link it to an account.

The PapayaMobile initiative will circumvent this problem. Thanks to the update of the AppFlood cross-promotion platform, its Western customers are now directly connected to the China Mobile payment infrastructure. That is, they can earn money on billing transfers. Considering that China Mobile is one of the largest Chinese mobile operators with more than 700 million subscribers, it can be assumed that CocoaChina was right in its forecasts, and the gaming industry in China will grow to $1.3 billion by the end of 2013.

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