Media: The new head of Xbox considers the Game Pass subscription "too expensive"
Microsoft may reduce the cost of Game Pass and introduce several changes to the subscription, reports The Verge, citing an internal memo for Xbox employees.
According to the publication, the head of the corporation's gaming division, Asha Sharma, is not very pleased with the current high price of the subscription. She wants to offer the audience a "better value for money" and eventually make Game Pass a "more flexible system." However, the latter cannot be implemented quickly — Xbox first needs to conduct research, which will take time.
As noted by The Verge, reducing the price of Game Pass contradicts Microsoft's actions from last year. In October 2025, they increased the cost of the Xbox Game Pass Ultimate plan by 50%, explaining it by the expansion of its features. It is possible that this price increase negatively impacted the subscription, but this cannot be stated with certainty.
In addition to The Verge, rumors about upcoming changes in Game Pass were also shared recently by journalist Jez Corden from Windows Central. He claimed to have heard of Microsoft’s plans to stop releasing Call of Duty games as part of Game Pass — at least immediately upon release. Corden added that the corporation's gaming division, in general, may experience quite a few changes, as Microsoft has eased the pressure on Xbox and reduced the profitability requirements.
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