The Italian Competition Authority is conducting an investigation into Activision Blizzard concerning the monetization strategies employed in Diablo Immortal and Call of Duty Mobile

The Italian Competition Authority, known as Autorità Garante della Concorrenza e del Mercato (AGCM), has initiated a probe into Activision Blizzard. The investigation scrutinizes how the company monetizes its games, Diablo Immortal and Call of Duty Mobile.

As mentioned in a statement on its website, the AGCM accuses the gaming firm of engaging in "misleading and aggressive practices" with its in-app purchasing system, also suggesting a "breach of consumers' contractual rights."

The Authority believes the company might violate consumer protection laws, especially regarding its professional diligence, as the sector is highly vulnerable to addiction risks associated with gaming.

The investigation by AGCM will analyze the "possible use of deceptive" user interface designs that could entice players to return to these games more frequently and stay longer. It highlights tactics like reward notifications and messages, both in and out of gameplay, alongside time-sensitive purchase opportunities.

According to the AGCM, these methods, combined with offerings that obscure the real worth of virtual currency and selling in-game currency in bundles, might persuade consumers—including younger players—to spend excessive sums unknowingly.

Additionally, there are concerns regarding the default setting of parental controls in these games, which reportedly offers a "lower level of protection," permitting in-game purchases and allowing unlimited playtime and player interaction. AGCM is also investigating how personal data consent is managed and whether player rights are communicated effectively within these games.

GamesIndustry.biz has reached out to Activision Blizzard for a response.