Omdia: in a year and a half, the number of people familiar with cloud games has grown dramatically, but they have not started buying subscriptions en masse

Omdia interviewed over 3,700 gamers from the USA, UK and Germany about their attitude to cloud gaming services. Analysts found out that 56% of respondents are unfamiliar with cloud games. However, a year and a half ago there were 86% of such respondents.

Despite the growing awareness, the number of subscribers to the services among the respondents has not changed much. It has grown by only two percentage points compared to November 2020, when Omdia conducted the previous survey.

The number of people familiar with the technology, but unwilling to purchase a subscription, has increased by 26 percentage points during this time.