Video: Facebook told why and how to switch to a hybrid model of monetization of games

Converting a user into a paying player is one of the most difficult tasks. At the same time, it will not be possible to radically increase their share. More than 4% of the total audience is unlikely to happen anyway. Therefore, Facebook recommends taking a closer look at the hybrid monetization model today. This is when there is advertising in the game, in addition to IAP. The video tells about how to implement such a model correctly.

In addition to recommendations, the social platform also shares small insiders. One of the most curious is that there is a correlation between the size of advertising revenue and revenue from IAP. Moreover, it depends on the genre. For example, on average in the market, advertising in puzzles accounts for up to 30% of revenue from IAP.

The video also gives a bit of analytics. Among the interesting figures are the following:

• 65% of developers say that IAPs bring the bulk of revenue;
• 56% of rewarding ads have a positive impact on IAP;
• 57% of developers believe that advertising can improve retention.

The full video can be viewed below. We suggest not to delay, it lasts only six minutes, but, importantly, keep a pen and pencil with you, there is something to take notes.

Also on the topic:

• The Android version of Facebook Gaming has been released
• Now you can test interactive advertising on Facebook
• Facebook is preparing its own OS