eMarketer: mobile advertising has a "growth disease"
Spending on mobile video advertising is not growing as fast as one might expect. This segment of the market will catch up with its closest competitor, PC advertising, only by 2019,” says the American analytical company eMarketer.
In 2015, $2.62 billion will be spent on mobile advertising in the United States. While for PC advertising, this figure will be $5.15 billion.
By 2019 alone, the amounts will be comparable: $6.86 billion for mobile and $7.52 billion for PC.
The reasons that mobile advertising has not yet caught up with PC advertising are worth looking for in the format itself. It’s relatively new to the industry-which means advertisers haven’t learned how to handle it yet. In other words, it is not yet completely clear what effective video advertising is, what metrics it has. There are few tools that reliably allow you to evaluate the performance of such advertising.
“Mobile video advertising is booming now, as people spend more and more time on their smartphones and tablets. But the format itself is still problematic, it is now experiencing a “growth sickness,” said Jeremy Kressmann, an analyst at eMarketer.
A source: http://www.emarketer.com
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