Case study: 10,000 installations can generate 160% organic traffic
The company WakeApp told App2Top.ru how much organics can be raised from motivated traffic using the example of TAMAGO HD promotion together with LiftApp.
As you know, today everyone needs users. How to assemble them is not such an unambiguous question. There are many tools on the market for this — from banners on major portals, to advertising reviews and other types of advertising.
Getting to the top of the App Store with the help of motivated traffic, as we have repeatedly written, is one of these methods. He has both critics and supporters.
The company WakeApp, as it is not difficult to guess, belongs to the latter. It believes that “with a well-thought-out advertising campaign and the design of the app in the App Store, you can achieve excellent results.”
As a successful example in the gaming market, they cite the case of TAMAGO HD, whose developers, having purchased 10 thousand CPI-model installations (for $ 0.58 for each installation on the stock), received 160% of organic matter.
This happened due to reaching the 30th position in the overall Top App Store and the 1st place in the “Strategy” category, as well as the 2nd place in the “Arcade” category. The main number of organic installations began to arrive from the second day, which allowed to keep TAMAGO HD with minimal “topping up” of motivated installations.
“For successful promotion, it is important to take into account the correct design of the application, as well as positive reviews in the App Store. The catchy name of the application is also important — it is to him and the icon that users pay attention in the first place. But to achieve maximum effect, it is important to use retention in the top. It is in the days following the launch of the App Store that the largest influx of organic installations occurs, which can be clearly seen on the example of the TAMAGO HD application,” Nikita Guk, WakeApp PR director, told us.
As a result, the developers of TAMAGO HD continued to receive organic traffic even five days after the start of the promotion.
Source: WakeApp
