30.04.2015

Herocraft Marketing Director Alexey Sazonov has launched his own studio

Alexey Sazonov, who was responsible for sales and marketing at Herocraft for more than eight years, left the Kaliningrad company to found his own game studio — Krabwerk.

Директор по маркетингу Herocraft Алексей Сазонов запустил собственную студию

The co-founder of the new company, which is also based in the former Konigsberg, was Sergey Kozyakov, art director and head of the studio that made Warhammer 40,000: Space Wolf, – said App2Top.ru Alexey.

Алексей Сазонов

Alexey Sazonov
It is still a secret which titles Krabwerk will create.

But in a conversation with us, Alexey noted that “there are at least a couple of genres where innovations are overdue, and I want to prove myself in them. In a sense, it’s a bit naive to say “I want to make a game that no one has done for me for many years for some reason.” But if we are talking about a genre with 100+ million players, then it turns out to be a good business case.”

When asked about the reasons for leaving Herocraft, Alexey replied that the mere fact that he had worked in the same company for about eight and a half years was quite enough: “sometimes you have to change something in life: you can’t buy a motorcycle, by God!“.

At Herocraft, Sazonov was also responsible for marketing and producing Warhammer 40,000: Space Wolf, which received a feature and the main banner in the App Store in more than 60 countries.

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