Chartboost about the promotion and situation on the mobile games market

The other day, Maria Alegre, co-founder and CEO of the Chartboost advertising network, presented a printed version of her report with GDC “Seven questions that a developer should ask himself when monetizing a mobile game” on the company’s blog.

Unfortunately, there is no point in focusing on the report (it is captain’s, there are no specific tips, plus, you can get acquainted with the translation of the publication here), but we wanted to share a couple of interesting slides from the presentation.

Everything is simple here, if you don’t want risks or want to break into the top cheaper – weekends are definitely not your days. It is better to take a closer look at the first half of the week.

Optimizations for different versions of the same OS (even within the same generation) are always a headache. Maintaining and testing each build only on the latest update (or better, on the penultimate one, because everything needs to be rewritten for the new one) is a dream that must be ignored if there is an interest in the greatest coverage.

Moreover, for Android, as we all know, this problem is even more relevant.

The slide just above is controversial and, it seems to us, although Maria did not specify it, that it is only fair (or to a greater extent) for the American market, outside of which Motorola has no strong positions.

Please do not be embarrassed that Chartboost used CPI as a measure of the success of genres. The bottom line is that the company considers CPI as an approximation of LTV.  Anyway, looking at the graph, it is quite clear that it is better not to develop today (however, EA is doing great with racing, just remember Real Racing 3).

A very controversial diagram. The fact is that in the original it is positioned as the biggest money-makers after USA. This, of course, is not the case. It is simply necessary to understand that each grid looks at the market “from its bell tower”, each has a different level of penetration in each of the regions, therefore, the level of income from each of the markets is different from each other.

A source: https://www.chartboost.com

Chartboost is an advertising network promoting only mobile games. It offers four types of services: basic promotion services, cross-promotion, direct deals and analytics.