Case study: Walkr promotions by WakeApp and LiftApp services

We are opening a new category “Case”, within which advertising networks will be able to share examples of game promotion from their own practice. The first case is devoted to how the Walkr project from the Taiwanese Fourdesire was progressing.

Walkr is a visually very high-quality project about space exploration, which is a mix of a time manager and a tracking application in which you can accelerate the construction of buildings and the exploration of planets by walking in the real world (you ran, earned game currency and spent it on acceleration).

The task of WakeApp and LiftApp was to bring Walkr into the Top 10 free apps in Russia. As a result, the following case turned out:

• Together, 13 thousand installations were generated. This brought the application on March 3 to the 8th place in the Russian free installs chart (overall, iPhone App Store).

• The number of organic installations during the promotion exceeded 8 thousand.

• The promotion of the game cost Fourdesire about $ 8 thousand.

As Nikita Guk, WakeApp PR director, noted in a conversation with us, the price is constantly changing in real time, because it depends on a number of variables: the availability of other applications in the chart, new releases, campaigns of other market players, and so on. Now, for example, $9.5 thousand will be needed to get into the Top 15.

We also asked a few questions to the founder of WakeApp, Eduard Lebedev, about working with the service and how to promote games in Russia.

How fast is the procedure from the order to the result in general?

Eduard Lebedev
Now this process is almost completely automated — the client registers on the site, indicates a position in the Top, pays for the service.

After that, the app automatically gets into the “AppCent App Lovers Club” with 300,000 real users downloading it. As a result, the application gets to the Top within 6 hours, and the client receives a notification by email or mobile phone.

How do you advise to conduct an advertising campaign for gaming teams in Russia?

If we talk about getting to the Top in order to get the largest number of organic installations, then special attention should be paid to the icon and the name of the application. Next in importance is the first screenshot of the game. Good reviews about the application also play an important role. That’s exactly what a person pays attention to before deciding whether to download apps from the TOP App Store or not.

When everything is ready, then on the day of the start of the advertising campaign, you need to purchase the maximum number of installations from all available sources. For this purpose, news platforms on the subject of Apple, groups in VKontakte and the purchase of motivated traffic are suitable. We also advise you to always ask the partners who guarantee the Top whether the installations pass through the tracking system, so as not to get installations from bots. Otherwise, you can get banned and permanently fly out of the ratings.

WakeApp is a platform for automatic traffic purchase.

LiftApp is a wide-profile advertising network.