Social platforms: the four most popular trends in mobile marketing
The Venturebeat resource spoke about the four most popular trends in mobile marketing related to social platforms.
1. Cooperation of stores and social platforms
Recently it became known that the Pinterest network, where people share their favorite images, is going to cooperate with Apple. Users will be able to “attach” to the viral “boards” not only the pictures and videos they like, but also applications.
This is probably one of the newest trends on the market. We think that if the experiment with Pinterest ends successfully, then the other platforms will not be slow to join.
2. Mobile advertising on social networks
As the success of the Facebook social network, which has received billions of dollars in profits from mobile advertising, has shown, paid advertising in mobile clients of social networks is a real find.
This is a very popular trend: recall that recently an advertisement also appeared in the Vkontakte mobile application for iOS.
The reason for such popularity, according to Venturebeat, is that the audience for mobile applications of popular platforms is the most “high-quality” and best amenable to analysis.
3. Engagement and retention – through social networks
Perhaps the most important role social networks play in the gaming industry. They certainly increase the virality of games. In addition, they should not be underestimated in terms of user retention and engagement.
Despite the fact that the interaction of games and social networks has already passed the Farmville stage, when there was nowhere to go from invitations and spam, the trend is still not losing popularity.
4. Streaming of game videos and video players
Gameplay and gameplay videos are an undoubted traffic generator. So, video blogger PewDiePie and his review of the game Best Fiends brought developers about 50 thousand direct installations in the first week after the release. This trend remains one of the most promising.
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