Gameloft has opened access to its advertising inventory
The British branch of Gameloft will provide local advertisers with direct access to their advertising inventory. This is done in order to increase the effectiveness of commercial offers, – says the resource Pocketgamer.biz .
English advertisers will be able to decide for themselves how and where their ads will be placed. Gameloft’s control will be carried out with the help of the company’s own “creative team”. It can be assumed that she will decide whether the design of the commercial offer corresponds to the style of the game.
Gameloft has promised that such “direct advertising” can be placed in all the company’s title mobile titles.
Such an approach to advertising placement will increase its effectiveness, the company’s management believes.
“The need for high-performance mobile advertising is growing, but until now its mechanisms have not been transparent,” said David Whitby, Gameloft Regional Manager in the UK and Ireland.”
