Super Bowl: Even the worst advertising works

The advertising of the Heroes Charge game from uCool at the 2015 Super Bowl helped the company get an influx of new users – despite the fact that it turned out to be the most unpopular according to audience surveys.

In total, uCool spent $2.25 million to have a 15-second video clip about the Heroes Charge game shown at the Super Bowl. The creators of the video themselves admit that it looked unprofitable against the background of competitors: there were no supermodels or famous actors in it.

Nevertheless, the goal – to increase the profitability and the number of downloads of the game – was achieved. After the demonstration of the video, the game moved from 49th place in the world grossing rating to 20.

uCool management noted that they are satisfied with the results and are considering launching another commercial at the next Super Bowl. Tony Cerrato, marketing director at uCool, promised that the next video will be made with great care in order to elicit a more positive reaction from the audience.

The commercials for Game of War and Clash of Clans gave similar results. However, these games were already at the top of the tops, so the changes are not as obvious as in the case of Heroes Charge.

A source: http://venturebeat.com

Other materials on the topic:

• Heroes Charge has become the highest-grossing Android game in China
• During the Super Bowl , ads for three mobile games were shown at once

uCool is an independent American developer of web and mobile games. Founded in 2012

The Super Bowl or Super Bowl of American Football is one of the most significant sporting events in the United States. Advertising time during the broadcast is distributed among world-renowned companies: a 30-second video costs $ 4.5 million.