64 tips for Facebook promotion

Resource SocialMediaOnlineClasses.com I have released a large infographic dedicated to how to promote my product on the Facebook social network this year.

Before you get to know her, we want to mention two points. 

Firstly, some of the tips are universal. In other words, they can be used far beyond Facebook

Secondly, in general, the advice is general and, to be honest, banal. Nevertheless, it seems to us that it will be useful to go through them once again for all those who promote mobile games on social networks on their own. 

Working with product fans1. Attract only targeted fans

2. Fan friends increase reach

3. Interact with fans, surprise them!

4. Speak the language of your fans

5. Ask fans to spread your posts

6. Promote posts for better coverage

7. Study fan data

Involvement8. Research will tell you what works best

9. See which posts have achieved the best coverage

10. Repeat/improve, go back to point 9 and repeat a couple more times

11. Photo = Engagement

12. Make it easy to interact with you

13. Ask questions to your fans

14. Alternate between funny and informative posts

15. Post while your fans are most active

Timeline16. The resolution of the Timeline is 815 by 315 points

17. The resolution of the profile photo is 180 by 180 points

18. Make a cover that calls for action

19. Announce promotions in your feed

20. Posts fixed at the top = visibility

21. All changes appear in the feed 

22. Use engaging apps

23. Link contacts to the application

24. 3 seconds is the maximum for which you should have time to tell the user the main thing

Researches25. Study the statistics of your page, pay special attention to the “Publications” page

26. In the posts with the largest coverage, look at the time of their publication

27. See where the likes come from

28. Engaged users (the number of unique people who have rated your publications “Like” or shared/clicked on them/left comments on them) are the most valuable audience for you

29. It is fundamentally important to understand where your involved users are located locally 

30. Create a publication schedule for your page

31. Find out which posts and tabs are of the most interest

32. Use lead generation for the most viewed tabs

Contests33. Award prizes to fans who share posts

34. Launch competitions on the website

35. Arrange joint contests with partners

36. Crowdsource ideas for new products

37. Ask fans to vote for what they like

38. Most actively participate in photo contests 

39. Make it easy to take part in the contest

40. Make sure that any bonus is given for the purchase of your product through the platform

Monetization41. Gain a large target audience

42. Publish the CTA on the cover

43. Offer some kind of “freebie” in the generated lead

44. Leave an email address for “freebies”

45. Implement email marketing

46. Use targeted advertising carefully

47. Conduct a monthly review of the collected analytics

48. It takes time to start selling

Sharing49. Reward those who mention your page with tags

50. Let’s link to the article, video

51. Implement calls to action (ask for rasposts)

52. Arrange competitions for sharing

53. Post interesting pictures 

54. Place the Like block on your page

55. The texts of posts should be short and to the point

56. Place the Like button on your page

Advertisement57. In 2015, advertising is a NECESSITY to attract as many fans as possible

58. Prioritize your advertising: do you need traffic, leads or sales

59. Promoting posts is the easiest way to get started

60. Hot sales are your everything, attract people who know you

61. Local advertising? Target based on your location

62. Analyze advertising reports in order to discover the best ROI

63. Adapt advertising based on the analysis of reports

64. Be persistent, go from entertainment, to leads, and then to sales

A source: http://socialmediaonlineclasses.com