Heyzap will allow you to compare the indicators of advertising networks

Startup Heyzap has launched a new mediation service through which mobile app publishers can compare the effectiveness of advertising platforms among themselves.

The service is called Mediation Insights. When integrating its SDK into the application, it will be able to dynamically graphically display information about the effectiveness of the advertising networks used compared to each other, displaying the number of impressions, eCPM and Fill rate.

This is what the admin panel of the new service looks likeIt is assumed that such a service will be convenient for developers using numerous advertising solutions, as well as those who publish applications simultaneously in different regions (the effectiveness of advertising networks also varies from region to region, it makes sense to give preference to a local leader in each), because looking at the results of advertising campaigns, the developer will be able to decide with whom he wants to continue cooperation, and with whom not. 

“Developers want to know how the advertising grid suits them best,” Jude Gomila, one of the founders of Heyzap, told GamesBeat. 

GamesBeatRoughly speaking, ideally, everything should happen like this: we release the application, take test traffic from the n-number of grids, launch the same campaign, see who showed the most effective result, and then work only with the leader.

Also on the topic:

• Heyzap has launched an advertising SDKHeyzap introduced calculations in Bitcoins
• Heyzap is a startup founded in 2009 in San Francisco.

The main profile is its own advertising network, whose key feature is that it shows ads for those games that are similar to those played by the user.