Venturebeat: the problem of mobile marketing - many marketers do not fully understand it
Venturebeat has published a study of mobile marketing in the context of business relations. Its results are the result of a survey of 169 B2B marketers.
And here’s what it turned out:
Most mobile marketers suffer from insufficient support and integration of the solutions they use every day.
Another problem is presented in the title: mobile marketing is still not an open book for general professionals.
Ventubeat also interviewed marketers about what kind of advertising they are going to use in the next six months. It turned out that the most popular choice of B2B marketers will be native advertising. 43% of respondents said they would use traditional banners in applications.
Today, for most companies, it rather makes sense to concentrate their mobile marketing on the mobile web, since b2b applications [but, in principle, this also applies to some paid gaming applications, – approx. editorial offices] are expensive today, and only the most interested users will download the application.
