Founder SeoPult.ru launches mobile advertising exchange AdtoApp.com

The advertising network was recently released AdtoApp.com Nikolay Evdokimov, who launched in 2008 SeoPult.ru . The main feature of the new service is the monetization of mobile traffic of Internet sites.

The developers emphasize that today most of the mobile traffic is not used by classical advertising. And, in their opinion, it is necessary to use it, given that the CTR for advertising applications can reach 15%. 

Here’s what Evdokimov himself told about the project: 

Nikolay EvdokimovTechnologically, AdToApp is an advertising network.

The product combines SSP, DSP, DMP; SDK set for platforms for iOS, Android and web platforms; interface for platforms and publishers.

Our niche is the monetization of web traffic. It is this segment that shows the maximum traffic growth: from 5% to 40% in 3 years. Monetizing mobile web traffic in classic ways is not so effective.

At the current time, the DAU of the service exceeds 3 million. We opened the service a month ago, but the dynamics are high and by the end of the year we expect to reach the DAU level of 15 million. The commission for the advertiser is 0. The average CPC rate is $0.025, the average CPM is $2, the average CPC is $0.025.

We also monetize mobile apps. 

Source: Comment provided by AppInTop