Supercell spends $3 million Daily on Facebook Mobile Advertising (REFUTATION)
Live Mobile has not started yet, and the first news has already started from Vilnius. Facebook, as part of a closed meeting organized for major partners, talked about how much the creators of Clash of Clans and Boom Beach spend on the social network per day to promote their products.
At least, that’s what one of the participants of the meeting said.
And we were impressed by this amount, but it did not raise questions, because at the beginning of the summer, analysts from Midia Research claimed that Finns spend $ 1 million daily on marketing, and earn $ 5 million a day from games. Considering that the market situation continues to heat up, and King has spent more than $ 50 million on one television (more precisely, on 11 channels) since the beginning of the year, this was even expected.
However, we were contacted by representatives of Facebook’s external press service in Russia and stated that it was about Supercell’s earnings per day. We asked for additional clarification from the press service and Yulia Ogneva herself. We are waiting for an answer.
[Addition]Facebook’s press service said after a number of clarifications that during the presentation, a representative of the social network told what “revenue growth Supercell was able to generate through the use of Facebook tools.”
We apologize for misleading you, our dear readers.
A source: https://www.facebook.comFacebook is the most popular social network in the world.
It was launched in 2004 by Mark Zuckerberg. Its MAU at the moment is about 1.32 billion.Supercell is a relatively small Finnish company (only 85 people), founded in 2010.
