Appboy Marketing Automation service received $15 million for development

The Appboy resource, which specializes in marketing automation, received $15 million from investors. The money will be spent on further promotion of the service.

InterWest Partners acts as investors. InterWest Partners General Partner Doug Pepper will join the startup’s board of directors.

Mobile marketing automation systems collect user information (email, most frequently visited pages, and so on) and analyze it in order to better understand the needs of consumers and strengthen the monetization of applications. Among the most well-called services are Localytics, Swrve and Tapjoy.

Source: http://venturebeat.com

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